Grab · 2022
Menu editor for restaurants
Enable restaurant partners to manage and edit their own menus on GrabFood.
Role
Sole designer and researcher
Team
1 PM, 5 engineers, Operations and customer success teams
Duration
3 months
Impact
Increased self-serve to 23%
Phase 1
2 months to build and launch. Focused on adding, editing, and deleting dishes and categories from a menu.
Changing item availability
Adding a new item
Bulk editing items
Phase 2
Enable restaurants to link a single menu to multiple stores for efficient menu editing.
Linking a menu to multiple stores
Making edits using menu groups
Reflections
The deepest insights came from sitting with operations and customer success — they knew which edits broke things in production, and that shaped where we drew the line on what to expose vs lock down.
Self-serve only feels "self" when it doesn't need explaining. The 23% number moved because we kept removing decisions from the path to publishing a change.
